Barr Soft Drinks, sponsors of the ‘Community Retailer of the Year’ category in this year’s SLR Rewards, provides the taste, choice, quality and innovation that convenience shoppers are seeking.
The importance of the range to retailers is highlighted by the fact that soft drinks is the second highest bought category in Scottish convenience, after newspapers.1
In addition to IRN-BRU, the No. 1 Scottish Grocery brand2, which accounts for almost 60% of flavoured carbonates’ sales in convenience3, the Barr Soft Drinks portfolio includes shopper favourites such as the Barr Flavours range, Rockstar energy drinks, Strathmore Water and Rubicon Spring sparkling flavoured water.
1: HIM 2017
2: Kantar Worldpanel, Value Sales, Take home non-alcohol brands, MAT to 21.05.17, Total Scotland
3: IRI Marketplace, Value Sales, MAT to 31.12.17, Scotland Convenience